As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Managing a business’ social media presence is an unlikely thought to have over dinner, but that is what crossed my mind last evening as my wife and I enjoyed an early dinner at one of our favourite restaurants of the eat as much as you can and cook at the table type eatery. The restaurant is a great barn of a place with close to one hundred tables which, in restaurant parlance, means they can seat 400 covers at a time, which is just as well as it is very popular. What caused me to think of this subject was that about a quarter of the diners were “playing” with a smartphone. None was making or receiving a telephone call. They were all using social sites.Taking photos of the food they were cooking and posting them online was a popular activity, and of course, taking the ubiquitous “selfie”. In some instances all the diners at a table were occupied doing this. This phenomenon has been explained to me as being a way of sharing the experience with absent friends and interacting with them.That is what got me thinking about why a business should manage its online presence. The restaurant I was dining at does have very positive online presence, but an up-market restaurant in the same town has recently suffered a very different fate following comments made in a local forum by a disgruntled customer.A Google search confirmed that this other restaurant does not have a website, or a Face Book page or any other official online presence. It does, however, have an online presence in the form of reviews on TripAdvisor and a thread in an active local forum, even if the restaurateur is unaware of this. Unfortunately for him the conversation in the forum is generally negative. Worse still, this conversation has been going on for several days. Not only has this conversation been indexed by Google, it is the first item in the listing for a search against the name of the restaurant.No business can satisfy 100% of its customers 100% of the time. It is how the business deals with those few dissatisfied customers that makes all the difference. In the case of this “other” restaurant, the owner seems to be unaware of the damage caused to the reputation of his business and that potential customers, such as my wife and I, have been put off from going there.Contrast that with how another small local business has responded to detrimental comments on social media. This business owner has arranged for the Internet in general and social media in particular to monitored several times a day for comments and conversations in which his business is mentioned. Whenever and where ever it is mentioned, he responds – with thanks if praised, and with apologies and remedial measures if there is criticism. This entrepreneur has a website and also uses social media extensively to promote his business.What can we learn from these two examples of social media management by small local businesses?In the case of the “other” restaurant, there no social media management taking place. By not being a participant in the online conversation, the restaurateur is not engaging with his customers and potential customers. Nor is he protecting the reputation of his business and is letting other people control the conversation to his detriment. The result of which is that he has undoubtedly lost business.In contrast, the local entrepreneur is effectively managing his social media presence to promote his business and to engage with his customers and potential customers, develop his brand, and to protect the reputation of his business. As a result, he has a loyal customer base who often make repeat purchases and his business is prospering.Neither business is sufficiently large to employ a full-time in-house social media manager. Whereas one business has no one dealing with social media management, the other recognised the importance of this function and has outsourced this task, albeit on a part-time basis.In the past, a disgruntled customer would tell 12 people of his dissatisfaction. These days, he posts his complaint on social media for the whole world to see. The Internet is social, which means unless the business owner steers the conversation in a positive direction, he is allowing others to control how that conversation develops. The takeaway is that no business, irrespective of its size, can afford it ignore the management of its social media presence.